The digital marketing landscape is shifting and content in the form of videos is all the rage now. The goal behind devising and implementing a strong and effective content marketing strategy is to create awareness among the target audience via content customized to engage them. This is where video marketing places a significant role.
As per a survey, up to 55% of customers engage with a brand after watching a video of it online. Video marketing has become one of the most reliable and effective forms of content marketing. It is entertaining and engaging, it provides information to the target audience quickly and it is easy to understand. So it is a no-brainer that you should introduce video marketing into your business’s marketing strategy.
However, it is important to note that not all forms of videos will give you the results you are hoping for. To use video marketing, effectively, create and post videos that you know, your audience will actually want to watch. Otherwise, it is all just going to lead to a substantial waste of effort and resources.
In this article, we have narrowed down a few types of video content that customers would love to watch. Read on to find out what they are!
Did you know up to 65% of people use tutorials and how-to videos on YouTube to tackle their problems? That is because videos effortlessly unravel complicated topics and explain them in a simplistic form. When people want to learn something, a how-to video, a demonstration of how things are done can help clarify the most difficult to understand topics.
Up to 95% of people watch tutorials and explainer videos to understand and learn more about a product or service. Such videos can also help your customer service team in reducing the number of calls they receive as support videos can help solve most customer queries.
Short video blogs or vlogs are an effective way to put your message forward. It helps brands show in a summarized manner the human side of their business and can do wonders in engaging and connecting with your target customers.
Vlogs focus on experiences, views on a topic, and opinions. The best vlogs are relatable, authentic, real, and human, which allows the creators of the vlog to connect with consumers deeply.
Businesses often use vlogs to take viewers to a unique location or industry event, or they use it to share their views on a topic, or some tips on a subject. This helps viewers gain some valuable insights about the brand and other subjects that they can utilize later in life.
There is a reason why e-commerce giants like eBay and Amazon use product reviews so effectively. When your potential customers move forward in the marketing funnel and are in the consideration phase, review videos can help them make the final decision and lead them down the path of conversion.
As per a survey, up to 60% of customers watch product review videos online before making a purchasing decision. They are a go-to for a savvy shopper, especially when it comes to bigger, more expensive purchases. Product review videos can not only help answer some frequently asked questions but also demonstrate how your product can be used in a practical sense.
It may have seemed insignificant previously, but video marketing is now among the most effective marketing strategies. But to be successful with it you need to remember that there are different types of video content, and the right one for you depends on what marketing goal you are trying to achieve with that video.
You can learn more about video marketing by taking up online courses on edX or Udemy but remember to subscribe to a reliable internet connection like the one offered by MetroNet so your online classes may go on smoothly.